Target Audience Research

Demographics

  • 16-30 year olds
  • Australians
  • Varying cultures and backgrounds

Behavouristics

  • Use the internet
  • Watch YouTube videos for entertainment and advice
  • Studying or working
  • May be both time and financially poor
  • Engage in online shopping
  • Are adapt at using the internet
  • Are strongly and consistently connected online
  • Use social media sites such as Facebook and Instagram
  • Live fast pace lives- used to the immediacy of the internet
  • May be impatient, accustomed to instant gratification
  • May already, or be interested in, selling goods online

Psychographics

  • Believe in equality between the sexes
  • Interested in saving and making money
  • Believe in and enjoy the benefits and conveniences of the internet
  • Want to be in the loop- be aware citizens
  • Generally does not enjoy or appreciate ads
  • Would be interested in selling goods online

eBay’s current audience

YouTube’s current audience

Advertisements

Published by

Equal Pay in the Digital Economy

Group Assessment on Equal Pay in the Digital Economy

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