Storyboard of Ad Pitch

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Although not professionally laid out, this storyboard draft allowed us to flesh out our ad idea. By viewing a visual representation of the ad we were able to scrutinise over the layout and perfect the creative pitch. The process of producing this draft saw us adapt our idea. We edited some scenes which did not fully correlate with our USP or target audience. The storyboard allowed us to critique whether or not our idea made sense visually, and to underpin any weaknesses in its practicality. Since there were some amendments it is obvious that this workshop task was useful in allowing our group to finalise the creative aspects of our advertising pitch.

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